For those who keep abreast of all that’s fresh and innovative in beauty, the name Sávar will already be on your radar, nestled comfortably within the naturally-derived skincare lexicon. A beauty company with founding principles grounded in simplicity, purity and nature, their ambition when launching in Auckland in 2010 was to formulate and deliver thoughtful, quality products for face, body and hair. This would come in the form of a considered range of plant-based and naturally potent offerings that would be harmonious with all skin types, including even the most sensitive and delicate.
What you might not know is that Sávar’s premium plant-based products for the best part of a decade have quietly been enjoying some rather remarkable international success. This has included topping $5 million in sales across China in the last year, and being showcased by the world’s biggest livestreamer, Austin Li, at Shanghai’s coveted CIIE event. Sávar has captured the hearts of discerning consumers in an increasingly competitive beauty marketplace, by differentiating themselves through a smart beauty movement that encompasses a more holistic view of wellbeing.
Concentrating their efforts largely in China in recent years has clearly proven to be an extremely effective business strategy for Sávar. While it means we Kiwis have had to bide our time, the brand is now on track to relaunch the full range in new packaging and upgraded ingredients in the new year. “Our goal is to help everyone feel confident in their own skin, inspiring people to celebrate their individual beauty both inside and out,” a Sávar spokesperson says. “After months of development, we couldn’t be more delighted to share our incredible brand relaunch with beauty lovers across the world.”
Sávar’s foray into the international beauty market has, more recently, formed the impetus for more than 12 months of intensive market research, culminating in the unveiling of a bold new identity befitting the skincare line’s premium, locally-sourced ingredients backed by safe yet effective actives. With a view to connecting more intimately with New Zealanders, this evolution in Sávar’s quest to encourage Kiwis to embrace their own skin’s uniqueness, has been underscored by a recharged positioning statement, “beauty has no boundaries”.
Sávar’s refreshed brand expression ushers in enhanced formulations, all dermatologically tested and hypoallergenic, yet retains the spotlight on highly efficacious natural botanicals, including internationally renowned New Zealand blackcurrant seed oil to repair and protect, soy peptides to improve uneven skin tone, and macadamia oil for achieving deep hydration. Whilst using the latest in technology and science to ensure products are effective, premium and beautifully packaged, the brand will continue to maintain an accessible price point, reinforcing its mission to provide safe skincare for all.
Want more information on Sávar? Check them out here.