Mostro Please

PUMA is turning heads once again with the return of its iconic Mostro silhouette, and this time it’s fronted by none other than Amelia Gray, the model and tastemaker known for her unapologetic edge and trend-setting style. In a campaign shot after dark, Amelia channels the retro-futuristic spirit of the Mostro in its bold new “Pelé Yellow” colourway, a fearless fusion of 1960s track style and 1980s surf energy.

Amelia Gray’s fearless style and her ability to define trends embody the Mostro itself – disruptive and utterly original.

“I love that the Mostro is comfy, cool, and just really easy to wear. It looks great with everything and instantly pulls the whole look together. It has that perfect mix of retro and modern that makes any outfit feel more elevated,” says Amelia Gray.

Following collaborations and special-edition releases, the unmistakable Mostro continues to make noise. First released in 1999 and given the name “Mostro,” after the Italian word for monster, the silhouette takes its hybrid look from a 1960s track spike and a 1980s surfing shoe, culminating in a unique low-profile silhouette defined by its signature spiked sole and utilitarian strap closure. Now the PUMA Mostro shares the main stage with Gray.