Just Like Miu
On London’s New Bond Street just across the way from regular Bond Street (the green one on the Monopoly Board) Miu Miu reopened their flagship store with their typical flair and star power including the likes of Daisy Ridley, Georgia May Jagger, Cailee Spaeny and Sydney Sweeney. The nights celebrations were led by British musician Little Simz.
Guests and visitors afterwards got an preview of Miu Miu’s new Upcycled collection created in collaboration with costume- production- and set-designer Catherine Martin.
The new space on the corner of New Bond Street and Bruton Street has expanded across 700 square meters of luxury collections including including ready-to-wear, bags, shoes, leather goods, eyewear and small accessories. The ground floor will principally house accessories, ready-to-wear will be displayed on the first floor. A metal staircase leads up to the first floor where Miu Miu clients will experience a more intimate and homely atmosphere. Floors and ceilings are formed in modular wooden squares. A hanging rail travels along the walls accompanying customers through interconnecting lounges composed of groups of specially curated seating and carpets in varying shapes and shades.
If you ever find yourself on a Monopoly board make sure you land on New Oxford Street before passing go.
While we’re on the subject of Miu Miu, Kylie Jenner is taking the lead in the Miu Miu Fall/Winter 2025 campaign.
Straight-leg trousers, mid-length skirts and understated sweaters embody the essence of the feminine, redefined. Cloche hats frame faces, brooches and stoles elevate the everyday. Pointed-toe pumps, new season sneakers and shapely knee-high boots appear alongside the iconic Aventure and new seasonal bags.
A minimal starting point is enhanced by sophisticated detail and gesture that are at once timelessly elegant and subtly suggestive of other eras.
Overt displays of sexuality are subverted to become more quietly suggestive. Soft textures, sensitive structure and a luxe athleticism evoke the modern woman in all her complexity, and marked by confidence, attitude and a free spirit.
