Attending the Marketing Association influencer event in October sparked memories in my mind. As I sat in a room with my fellow marketing colleagues, we debated the ‘new’ way of reaching people – and the benefits and risks associated with that method. It’s safe to say there were very strong […]
Back when I studied Marketing, online adverts, data, personalisation and social media weren’t what we know them as today. Adverts were on the radio, TV or in the paper. Data was what a computer ran on, personalisation was sending someone a letter from a list you had purchased, and social […]
The language and words that we use are a big part of our make-up and are hugely important in crafting our world. They create the person that you are and dictate how others perceive you. We all know that if you tell someone enough times that they are useless, they […]
One of my favourite sayings is “this is not my circus, and these are not my monkeys.” I believe there is a lot of meaning behind these two simple statements. I find they are a concise way to tackle one of the big social issues we have today, especially as...
This is a question I hear quite often working in the marketing discipline. Advertising is one of the tangible parts of marketing (we all have those parts of our jobs, the ones that our parents can get a handle on). But advertising is just that, a part of marketing. I...
Social media is a valuable tool to communicate with your customers and there are many things to consider to get it right. It’s important to remember it’s a two-way conversation that encourages their engagement around your brand and product. Users can smell out disingenuous companies a mile away and will […]
From flexible routines to encouraging your team to take regular breaks, finding a healthy work-life balance is key to you and your team’s success. Vanessa shares her learnings on how to make the most of the last few months of the year. MORE THAN SPRING CLEANING YOUR HOME It’s not...
If you’re looking to succeed, you’ve got to be passionate. You’ve got to be driven and you’ve got to care. You know what makes that a whole lot easier? Surrounding yourself with people who think the same way. In my experience, some of New Zealand’s most talented and driven...
As a marketer, I quite often talk about the ‘Why’ behind our company. Understanding the purpose of our business is ultimately what our brand is built on. So, what’s your ‘Why’? We have all heard about company mission statements, but what about your mission statement? I believe that building a...
If you’re thinking that it feels right to take a leap into a new job in 2018, now’s the right time to invest in “you”. The reality is we invest time to help others in the workplace and that’s great, but we typically don’t do the same for ourselves. We’re...
