Paint Miu Now
Reflecting the new suede of the Miu Miu matelassé – showcased in the Wander and Arcadie handbags – these gentle images have a tactile, velvety quality, a true softness.
Quiet Luxury is in. No loud logos, just elegant design. Gigi Hadid is the face of Miu Miu’s latest campaign, immortalizing both the brand’s emblematic matelassé and the women who hold it, through timeless imagery inspired by classic high society portraiture of the 20th century.
Photographed by Steven Meisel, each image is uniquely digitally ‘painted’ by hand, its subtle nuances of hue accidental and true, a genuine echo of the work of the brushstroke. Nodding to historical styles, photorealist and yet not, there is an ever-present and intriguing ambiguity – an energy of uncertainty, images caught between the mediums of painting and photography, of present and past.
Creative Director Miuccia Prada
Photography Steven Meisel
Campaign Art Direction Edward Quarmby
Styling Lotta Volkova
Cast Gigi Hadid
Above Left: Arcadie matelassé nappa leather bag, briarwood, $5,097.88
Above Right: Arcadie matelassé suede bag, whisky, $5,890
