With Style And Gracie

We’ve already seen her gracing CHANEL at the Grammy Awards and the Met gala, so it’s no surprise that Gracie Abrams has become the face of the CHANEL Spring-Summer 2025 pre-collection campaign as well as the new House ambassador.

PHOTOGRAPHS BY CRAIG MCDEAN

The allure is casual yet chic: tweed jackets paired with jeans, tweed baseball jackets worn with bermuda shorts and a cap for a boyish edge. A play on contrasts recalls the 90s. Denim is reinvented, interwoven with chain jewellery, while leather comes with a new, very supple embossed quilted effect, reminiscent of the famous diamond quilting on CHANEL bags. This signature pattern features on a jacket, a little black dress and bags, including an oversize tote.

The understated images highlight the essence of the collection: pearls, tweeds and revisited icons. Pearls appear in braid on tweed jackets, printed on faded denim, and as motifs on knitwear. They also embellish accessories: sautoir necklaces, rings, bags. Tweeds come in lightweight textures, ethereal pastels, delicate shades of pale pink, sky blue and the all-essential black and white.