MIU MIU Leather Good

A dynamic and youthful idealism characterises the new Miu Miu leather goods campaign. Hadid is gamine in appearance; her elegance and confidence shine all the more brightly in a place which is otherwise staid, staged with furniture and in a colour palette that is neutral and, perhaps, from an era other than her own.

Creative Director: Miuccia Prada
Art Direction: Christopher Simmonds
Photographer: Steven Meisel
Director: Jordan Hemingway
Styling: Lotta Volkova
Cast: Gigi Hadid

The Arcadie and Wander bags, as always, also have starring roles, in emblematic, matelassé leather, Miu Miu’s most recognisable signature and an enduring symbol of the brand’s innovative technique and rarefied craft. Both are in a palette at once chiming and wilfully clashing with the surroundings, in pop colours, as well as more muted and sophisticated tones. With their eased, quilted bodies and silhouette that is not only aesthetically impactful but also sits naturally against the body of the wearer, these beloved designs are the perfect accompaniment to both wardrobe and ambience.