You Are In A Pickle

When running an advertising campaign you need to ask yourself “what will make people care? Why should they talk about this.”

For better or worse, the new campaign for the limited edition Pickle Combos at the UK branch of KFC has absolutely knocked it out of the park. The low-hanging fruit of course is to start putting pickles where they don’t belong. Get your head out of the gutter.

The UK’s new Pickle Mania Combo comes with frickles (pickle fritters), pickle loaded fries, and some sort of pickle chicken burger. Beyond the pale inclusions has to be the Pickle Pepsi Max. Max?? Full sugar pickle flavoured carbonated beverages only for me thanks.

To give pickles more sex appeal they’ve also made a pickle puffer jacket that has gherkins floating around in its brine inside it. The idea actually started as an AI abomination, which has since been picked up by KFC and made a reality. Fun details are the zipper tag pickle and the ominous hydration hose out of the chest, in case you’re feeling a little parched and need to suck on some pickle juice.

I’ll give them 10 points for marketing genius with minus 10 points off for making clothing look so unhygienic. I don’t want to think about that thing while chugging on my Pickle Pepsi Max.