Miu Muse

Miu Miu launches its 2025 holiday campaign, shot by Angela Hill and featuring Gigi Hadid, Dede Mansro, Viola Sharp and Ju Xiaowen.

A discreet sparkle lifts looks created for the festive season: crumpled and embroidered duchesse satin in soft shades, patchworked shearling, glitter and sequin embellished knits, liquid bias-cut satins, lingerie-inspired stretch georgette and ultra-feminine prints.

Signature moccasins, loafers, slippers and ballerinas are contrasted with knee-high stretch leather designs first seen on the Fall-Winter runway, ultra-flat sneakers and pointed-toe, grosgrain trimmed pumps with a high or kitten heel. Bags include the iconic Wander, Arcadie, Pocket, Beau, Solitaire and the backpack in classic colors and – for the holidays – seasonal red.

Creative Director: Miuccia Prada | Photography: Angela Hill | Styling: Lotta Volkova
Cast: Gigi Hadid, Dede Mansro, Viola Sharp and Ju Xiaowen